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It's a question of Branding 1
It’s a question of Branding 1920 1440 Gilberto Pereira

It’s a question of Branding

An extended reflexion is always needed, befor taking the decision of going through with a project, or a campaign. Sadly, the need for imediatism, that society has been acostumed to, forces us to take quick decisions whcih, most of the time, reveal themselves as… let’s just say: awkward! however, we have to admire the creativity…

Do I really Need an SEO Company? 1280 854 Gilberto Pereira

Do I really Need an SEO Company?

This one of the questions that many companies that reach out to us often make. Usually, they reach out to us when everything else has failed. It’s a systematic process: They identify flaws and needs on their online presence and begin with a simple SWOT analysis; This analysis helps to identify what could be underperforming…

A eulogy to sloth 2
A eulogy to sloth 640 426 Gilberto Pereira

A eulogy to sloth

“Intelligent people are slothful” Many times I have asked myself why this quote. I don’t know who to attribute it to – maybe “popular wisdom”(?) – but the fact is that, the more we rise on a hierarchy of work and development, the more we find this to be true! Unfortunately, most people take sloth…